Summary
Marketing analytics software encompasses tools and processes which enable an organization to manage, evaluate, and control its marketing efforts by measuring marketing performance. In short, these solutions simplify and optimize a business' marketing strategies and activities. With the use of marketing analytics software, businesses are able to improve their return on investment (ROI) by identifying effective marketing methods and adjusting campaigns to maximize conversions and sales.
Marketing analytics software helps businesses gather data from multiple sources and channels to identify which marketing initiatives are performing well and which have room for improvement. Leveraging marketing analytics software is imperative when calculating ROI on marketing campaigns, which help optimize digital marketing spend. Finally, with the help of marketing analytics tools, marketers can operate more efficiently by learning how to better allocate their time.
According to APO Research, The global Marketing Analytics Software market is projected to grow from US$ million in 2024 to US$ million by 2030, at a Compound Annual Growth Rate (CAGR) of % during the forecast period.
The US & Canada market for Marketing Analytics Software is estimated to increase from $ million in 2024 to reach $ million by 2030, at a CAGR of % during the forecast period of 2025 through 2030.
Asia-Pacific market for Marketing Analytics Software is estimated to increase from $ million in 2024 to reach $ million by 2030, at a CAGR of % during the forecast period of 2025 through 2030.
The China market for Marketing Analytics Software is estimated to increase from $ million in 2024 to reach $ million by 2030, at a CAGR of % during the forecast period of 2025 through 2030.
Europe market for Marketing Analytics Software is estimated to increase from $ million in 2024 to reach $ million by 2030, at a CAGR of % during the forecast period of 2025 through 2030.
The major global companies of Marketing Analytics Software include HubSpot, Semrush, Looker Data Sciences (Google), Insider., LeadsRx, SharpSpring, OWOX BI, Whatagraph BV and Pathmatics (Sensor Tower), etc. In 2023, the world's top three vendors accounted for approximately % of the revenue.
Report Includes
This report presents an overview of global market for Marketing Analytics Software, market size. Analyses of the global market trends, with historic market revenue data for 2019 - 2023, estimates for 2024, and projections of CAGR through 2030.
This report researches the key producers of Marketing Analytics Software, also provides the revenue of main regions and countries. Of the upcoming market potential for Marketing Analytics Software, and key regions or countries of focus to forecast this market into various segments and sub-segments. Country specific data and market value analysis for the U.S., Canada, Mexico, Brazil, China, Japan, South Korea, Southeast Asia, India, Germany, the U.K., Italy, Middle East, Africa, and Other Countries.
This report focuses on the Marketing Analytics Software revenue, market share and industry ranking of main manufacturers, data from 2019 to 2024. Identification of the major stakeholders in the global Marketing Analytics Software market, and analysis of their competitive landscape and market positioning based on recent developments and segmental revenues. This report will help stakeholders to understand the competitive landscape and gain more insights and position their businesses and market strategies in a better way.
This report analyzes the segments data by Type and by Application, revenue, and growth rate, from 2019 to 2030. Evaluation and forecast the market size for Marketing Analytics Software revenue, projected growth trends, production technology, application and end-user industry.
Marketing Analytics Software segment by Company
HubSpot
Semrush
Looker Data Sciences (Google)
Insider.
LeadsRx
SharpSpring
OWOX BI
Whatagraph BV
Pathmatics (Sensor Tower)
MoEngage
Emarsys (SAP)
SALESmanago
CleverTap
Act-On Software
TapClicks
Ometria
Adverity
Optimove
Funnel
Marketing Analytics Software segment by End User
SMEs
Large Enterprises
Marketing Analytics Software segment by Vertical Industry
Retail & eCommerce
Banking & Insurance
Media & Entertaiment
Travel & Hospitality
Education
Others
Marketing Analytics Software segment by Region
North America
United States
Canada
Europe
Germany
France
U.K.
Italy
Russia
Asia-Pacific
China
Japan
South Korea
India
Australia
China Taiwan
Indonesia
Thailand
Malaysia
Latin America
Mexico
Brazil
Argentina
Middle East & Africa
Turkey
Saudi Arabia
UAE
Study Objectives
1. To analyze and research the global status and future forecast, involving growth rate (CAGR), market share, historical and forecast.
2. To present the key players, revenue, market share, and Recent Developments.
3. To split the breakdown data by regions, type, manufacturers, and Application.
4. To analyze the global and key regions market potential and advantage, opportunity and challenge, restraints, and risks.
5. To identify significant trends, drivers, influence factors in global and regions.
6. To analyze competitive developments such as expansions, agreements, new product launches, and acquisitions in the market.
Reasons to Buy This Report
1. This report will help the readers to understand the competition within the industries and strategies for the competitive environment to enhance the potential profit. The report also focuses on the competitive landscape of the global Marketing Analytics Software market, and introduces in detail the market share, industry ranking, competitor ecosystem, market performance, new product development, operation situation, expansion, and acquisition. etc. of the main players, which helps the readers to identify the main competitors and deeply understand the competition pattern of the market.
2. This report will help stakeholders to understand the global industry status and trends of Marketing Analytics Software and provides them with information on key market drivers, restraints, challenges, and opportunities.
3. This report will help stakeholders to understand competitors better and gain more insights to strengthen their position in their businesses. The competitive landscape section includes the market share and rank (in market size), competitor ecosystem, new product development, expansion, and acquisition.
4. This report stays updated with novel technology integration, features, and the latest developments in the market.
5. This report helps stakeholders to gain insights into which regions to target globally.
6. This report helps stakeholders to gain insights into the end-user perception concerning the adoption of Marketing Analytics Software.
7. This report helps stakeholders to identify some of the key players in the market and understand their valuable contribution.
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (product type, application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Revenue of Marketing Analytics Software in global and regional level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 4: Detailed analysis of Marketing Analytics Software company competitive landscape, revenue, market share and industry ranking, latest development plan, merger, and acquisition information, etc.
Chapter 5: Provides the analysis of various market segments by type, covering the revenue, and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 6: Provides the analysis of various market segments by application, covering the revenue, and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 7: Provides profiles of key companies, introducing the basic situation of the main companies in the market in detail, including product descriptions and specifications, Marketing Analytics Software revenue, gross margin, and recent development, etc.
Chapter 8: North America (US & Canada) by type, by application and by country, revenue for each segment.
Chapter 9: Europe by type, by application and by country, revenue for each segment.
Chapter 10: China type, by application, revenue for each segment.
Chapter 11: Asia (excluding China) type, by application and by region, revenue for each segment.
Chapter 12: Middle East, Africa, and Latin America type, by application and by country, revenue for each segment.
Chapter 13: The main concluding insights of the report.
1 Market Overview
1.1 Product Definition
1.2 Marketing Analytics Software Market by End User
1.2.1 Global Marketing Analytics Software Market Size by End User, 2019 VS 2023 VS 2030
1.2.2 SMEs
1.2.3 Large Enterprises
1.3 Marketing Analytics Software Market by Vertical Industry
1.3.1 Global Marketing Analytics Software Market Size by Vertical Industry, 2019 VS 2023 VS 2030
1.3.2 Retail & eCommerce
1.3.3 Banking & Insurance
1.3.4 Media & Entertaiment
1.3.5 Travel & Hospitality
1.3.6 Education
1.3.7 Others
1.4 Assumptions and Limitations
1.5 Study Goals and Objectives
2 Marketing Analytics Software Market Dynamics
2.1 Marketing Analytics Software Industry Trends
2.2 Marketing Analytics Software Industry Drivers
2.3 Marketing Analytics Software Industry Opportunities and Challenges
2.4 Marketing Analytics Software Industry Restraints
3 Global Growth Perspective
3.1 Global Marketing Analytics Software Market Perspective (2019-2030)
3.2 Global Marketing Analytics Software Growth Trends by Region
3.2.1 Global Marketing Analytics Software Market Size by Region: 2019 VS 2023 VS 2030
3.2.2 Global Marketing Analytics Software Market Size by Region (2019-2024)
3.2.3 Global Marketing Analytics Software Market Size by Region (2025-2030)
4 Competitive Landscape by Players
4.1 Global Marketing Analytics Software Revenue by Players
4.1.1 Global Marketing Analytics Software Revenue by Players (2019-2024)
4.1.2 Global Marketing Analytics Software Revenue Market Share by Players (2019-2024)
4.1.3 Global Marketing Analytics Software Players Revenue Share Top 10 and Top 5 in 2023
4.2 Global Marketing Analytics Software Key Players Ranking, 2022 VS 2023 VS 2024
4.3 Global Marketing Analytics Software Key Players Headquarters & Area Served
4.4 Global Marketing Analytics Software Players, Product Type & Application
4.5 Global Marketing Analytics Software Players Commercialization Time
4.6 Market Competitive Analysis
4.6.1 Global Marketing Analytics Software Market CR5 and HHI
4.6.2 Global Top 5 and 10 Marketing Analytics Software Players Market Share by Revenue in 2023
4.6.3 2023 Marketing Analytics Software Tier 1, Tier 2, and Tier 3
5 Marketing Analytics Software Market Size by Type
5.1 Global Marketing Analytics Software Revenue by Type (2019 VS 2023 VS 2030)
5.2 Global Marketing Analytics Software Revenue by Type (2019-2030)
5.3 Global Marketing Analytics Software Revenue Market Share by Type (2019-2030)
6 Marketing Analytics Software Market Size by Application
6.1 Global Marketing Analytics Software Revenue by Application (2019 VS 2023 VS 2030)
6.2 Global Marketing Analytics Software Revenue by Application (2019-2030)
6.3 Global Marketing Analytics Software Revenue Market Share by Application (2019-2030)
7 Company Profiles
7.1 HubSpot
7.1.1 HubSpot Comapny Information
7.1.2 HubSpot Business Overview
7.1.3 HubSpot Marketing Analytics Software Revenue and Gross Margin (2019-2024)
7.1.4 HubSpot Marketing Analytics Software Product Portfolio
7.1.5 HubSpot Recent Developments
7.2 Semrush
7.2.1 Semrush Comapny Information
7.2.2 Semrush Business Overview
7.2.3 Semrush Marketing Analytics Software Revenue and Gross Margin (2019-2024)
7.2.4 Semrush Marketing Analytics Software Product Portfolio
7.2.5 Semrush Recent Developments
7.3 Looker Data Sciences (Google)
7.3.1 Looker Data Sciences (Google) Comapny Information
7.3.2 Looker Data Sciences (Google) Business Overview
7.3.3 Looker Data Sciences (Google) Marketing Analytics Software Revenue and Gross Margin (2019-2024)
7.3.4 Looker Data Sciences (Google) Marketing Analytics Software Product Portfolio
7.3.5 Looker Data Sciences (Google) Recent Developments
7.4 Insider.
7.4.1 Insider. Comapny Information
7.4.2 Insider. Business Overview
7.4.3 Insider. Marketing Analytics Software Revenue and Gross Margin (2019-2024)
7.4.4 Insider. Marketing Analytics Software Product Portfolio
7.4.5 Insider. Recent Developments
7.5 LeadsRx
7.5.1 LeadsRx Comapny Information
7.5.2 LeadsRx Business Overview
7.5.3 LeadsRx Marketing Analytics Software Revenue and Gross Margin (2019-2024)
7.5.4 LeadsRx Marketing Analytics Software Product Portfolio
7.5.5 LeadsRx Recent Developments
7.6 SharpSpring
7.6.1 SharpSpring Comapny Information
7.6.2 SharpSpring Business Overview
7.6.3 SharpSpring Marketing Analytics Software Revenue and Gross Margin (2019-2024)
7.6.4 SharpSpring Marketing Analytics Software Product Portfolio
7.6.5 SharpSpring Recent Developments
7.7 OWOX BI
7.7.1 OWOX BI Comapny Information
7.7.2 OWOX BI Business Overview
7.7.3 OWOX BI Marketing Analytics Software Revenue and Gross Margin (2019-2024)
7.7.4 OWOX BI Marketing Analytics Software Product Portfolio
7.7.5 OWOX BI Recent Developments
7.8 Whatagraph BV
7.8.1 Whatagraph BV Comapny Information
7.8.2 Whatagraph BV Business Overview
7.8.3 Whatagraph BV Marketing Analytics Software Revenue and Gross Margin (2019-2024)
7.8.4 Whatagraph BV Marketing Analytics Software Product Portfolio
7.8.5 Whatagraph BV Recent Developments
7.9 Pathmatics (Sensor Tower)
7.9.1 Pathmatics (Sensor Tower) Comapny Information
7.9.2 Pathmatics (Sensor Tower) Business Overview
7.9.3 Pathmatics (Sensor Tower) Marketing Analytics Software Revenue and Gross Margin (2019-2024)
7.9.4 Pathmatics (Sensor Tower) Marketing Analytics Software Product Portfolio
7.9.5 Pathmatics (Sensor Tower) Recent Developments
7.10 MoEngage
7.10.1 MoEngage Comapny Information
7.10.2 MoEngage Business Overview
7.10.3 MoEngage Marketing Analytics Software Revenue and Gross Margin (2019-2024)
7.10.4 MoEngage Marketing Analytics Software Product Portfolio
7.10.5 MoEngage Recent Developments
7.11 Emarsys (SAP)
7.11.1 Emarsys (SAP) Comapny Information
7.11.2 Emarsys (SAP) Business Overview
7.11.3 Emarsys (SAP) Marketing Analytics Software Revenue and Gross Margin (2019-2024)
7.11.4 Emarsys (SAP) Marketing Analytics Software Product Portfolio
7.11.5 Emarsys (SAP) Recent Developments
7.12 SALESmanago
7.12.1 SALESmanago Comapny Information
7.12.2 SALESmanago Business Overview
7.12.3 SALESmanago Marketing Analytics Software Revenue and Gross Margin (2019-2024)
7.12.4 SALESmanago Marketing Analytics Software Product Portfolio
7.12.5 SALESmanago Recent Developments
7.13 CleverTap
7.13.1 CleverTap Comapny Information
7.13.2 CleverTap Business Overview
7.13.3 CleverTap Marketing Analytics Software Revenue and Gross Margin (2019-2024)
7.13.4 CleverTap Marketing Analytics Software Product Portfolio
7.13.5 CleverTap Recent Developments
7.14 Act-On Software
7.14.1 Act-On Software Comapny Information
7.14.2 Act-On Software Business Overview
7.14.3 Act-On Software Marketing Analytics Software Revenue and Gross Margin (2019-2024)
7.14.4 Act-On Software Marketing Analytics Software Product Portfolio
7.14.5 Act-On Software Recent Developments
7.15 TapClicks
7.15.1 TapClicks Comapny Information
7.15.2 TapClicks Business Overview
7.15.3 TapClicks Marketing Analytics Software Revenue and Gross Margin (2019-2024)
7.15.4 TapClicks Marketing Analytics Software Product Portfolio
7.15.5 TapClicks Recent Developments
7.16 Ometria
7.16.1 Ometria Comapny Information
7.16.2 Ometria Business Overview
7.16.3 Ometria Marketing Analytics Software Revenue and Gross Margin (2019-2024)
7.16.4 Ometria Marketing Analytics Software Product Portfolio
7.16.5 Ometria Recent Developments
7.17 Adverity
7.17.1 Adverity Comapny Information
7.17.2 Adverity Business Overview
7.17.3 Adverity Marketing Analytics Software Revenue and Gross Margin (2019-2024)
7.17.4 Adverity Marketing Analytics Software Product Portfolio
7.17.5 Adverity Recent Developments
7.18 Optimove
7.18.1 Optimove Comapny Information
7.18.2 Optimove Business Overview
7.18.3 Optimove Marketing Analytics Software Revenue and Gross Margin (2019-2024)
7.18.4 Optimove Marketing Analytics Software Product Portfolio
7.18.5 Optimove Recent Developments
7.19 Funnel
7.19.1 Funnel Comapny Information
7.19.2 Funnel Business Overview
7.19.3 Funnel Marketing Analytics Software Revenue and Gross Margin (2019-2024)
7.19.4 Funnel Marketing Analytics Software Product Portfolio
7.19.5 Funnel Recent Developments
8 North America
8.1 North America Marketing Analytics Software Revenue (2019-2030)
8.2 North America Marketing Analytics Software Revenue by End User (2019-2030)
8.2.1 North America Marketing Analytics Software Revenue by End User (2019-2024)
8.2.2 North America Marketing Analytics Software Revenue by End User (2025-2030)
8.3 North America Marketing Analytics Software Revenue Share by End User (2019-2030)
8.4 North America Marketing Analytics Software Revenue by Vertical Industry (2019-2030)
8.4.1 North America Marketing Analytics Software Revenue by Vertical Industry (2019-2024)
8.4.2 North America Marketing Analytics Software Revenue by Vertical Industry (2025-2030)
8.5 North America Marketing Analytics Software Revenue Share by Vertical Industry (2019-2030)
8.6 North America Marketing Analytics Software Revenue by Country
8.6.1 North America Marketing Analytics Software Revenue by Country (2019 VS 2023 VS 2030)
8.6.2 North America Marketing Analytics Software Revenue by Country (2019-2024)
8.6.3 North America Marketing Analytics Software Revenue by Country (2025-2030)
8.6.4 United States
8.6.5 Canada
9 Europe
9.1 Europe Marketing Analytics Software Revenue (2019-2030)
9.2 Europe Marketing Analytics Software Revenue by End User (2019-2030)
9.2.1 Europe Marketing Analytics Software Revenue by End User (2019-2024)
9.2.2 Europe Marketing Analytics Software Revenue by End User (2025-2030)
9.3 Europe Marketing Analytics Software Revenue Share by End User (2019-2030)
9.4 Europe Marketing Analytics Software Revenue by Vertical Industry (2019-2030)
9.4.1 Europe Marketing Analytics Software Revenue by Vertical Industry (2019-2024)
9.4.2 Europe Marketing Analytics Software Revenue by Vertical Industry (2025-2030)
9.5 Europe Marketing Analytics Software Revenue Share by Vertical Industry (2019-2030)
9.6 Europe Marketing Analytics Software Revenue by Country
9.6.1 Europe Marketing Analytics Software Revenue by Country (2019 VS 2023 VS 2030)
9.6.2 Europe Marketing Analytics Software Revenue by Country (2019-2024)
9.6.3 Europe Marketing Analytics Software Revenue by Country (2025-2030)
9.6.4 Germany
9.6.5 France
9.6.6 U.K.
9.6.7 Italy
9.6.8 Russia
10 China
10.1 China Marketing Analytics Software Revenue (2019-2030)
10.2 China Marketing Analytics Software Revenue by End User (2019-2030)
10.2.1 China Marketing Analytics Software Revenue by End User (2019-2024)
10.2.2 China Marketing Analytics Software Revenue by End User (2025-2030)
10.3 China Marketing Analytics Software Revenue Share by End User (2019-2030)
10.4 China Marketing Analytics Software Revenue by Vertical Industry (2019-2030)
10.4.1 China Marketing Analytics Software Revenue by Vertical Industry (2019-2024)
10.4.2 China Marketing Analytics Software Revenue by Vertical Industry (2025-2030)
10.5 China Marketing Analytics Software Revenue Share by Vertical Industry (2019-2030)
11 Asia (Excluding China)
11.1 Asia Marketing Analytics Software Revenue (2019-2030)
11.2 Asia Marketing Analytics Software Revenue by End User (2019-2030)
11.2.1 Asia Marketing Analytics Software Revenue by End User (2019-2024)
11.2.2 Asia Marketing Analytics Software Revenue by End User (2025-2030)
11.3 Asia Marketing Analytics Software Revenue Share by End User (2019-2030)
11.4 Asia Marketing Analytics Software Revenue by Vertical Industry (2019-2030)
11.4.1 Asia Marketing Analytics Software Revenue by Vertical Industry (2019-2024)
11.4.2 Asia Marketing Analytics Software Revenue by Vertical Industry (2025-2030)
11.5 Asia Marketing Analytics Software Revenue Share by Vertical Industry (2019-2030)
11.6 Asia Marketing Analytics Software Revenue by Country
11.6.1 Asia Marketing Analytics Software Revenue by Country (2019 VS 2023 VS 2030)
11.6.2 Asia Marketing Analytics Software Revenue by Country (2019-2024)
11.6.3 Asia Marketing Analytics Software Revenue by Country (2025-2030)
11.6.4 Japan
11.6.5 South Korea
11.6.6 India
11.6.7 Australia
11.6.8 China Taiwan
11.6.9 Southeast Asia
12 Middle East, Africa, Latin America
12.1 MEALA Marketing Analytics Software Revenue (2019-2030)
12.2 MEALA Marketing Analytics Software Revenue by End User (2019-2030)
12.2.1 MEALA Marketing Analytics Software Revenue by End User (2019-2024)
12.2.2 MEALA Marketing Analytics Software Revenue by End User (2025-2030)
12.3 MEALA Marketing Analytics Software Revenue Share by End User (2019-2030)
12.4 MEALA Marketing Analytics Software Revenue by Vertical Industry (2019-2030)
12.4.1 MEALA Marketing Analytics Software Revenue by Vertical Industry (2019-2024)
12.4.2 MEALA Marketing Analytics Software Revenue by Vertical Industry (2025-2030)
12.5 MEALA Marketing Analytics Software Revenue Share by Vertical Industry (2019-2030)
12.6 MEALA Marketing Analytics Software Revenue by Country
12.6.1 MEALA Marketing Analytics Software Revenue by Country (2019 VS 2023 VS 2030)
12.6.2 MEALA Marketing Analytics Software Revenue by Country (2019-2024)
12.6.3 MEALA Marketing Analytics Software Revenue by Country (2025-2030)
12.6.4 Mexico
12.6.5 Brazil
12.6.6 Israel
12.6.7 Argentina
12.6.8 Colombia
12.6.9 Turkey
12.6.10 Saudi Arabia
12.6.11 UAE
13 Concluding Insights
14 Appendix
14.1 Reasons for Doing This Study
14.2 Research Methodology
14.3 Research Process
14.4 Authors List of This Report
14.5 Data Source
14.5.1 Secondary Sources
14.5.2 Primary Sources
14.6 Disclaimer
List of Tables
Table 1. Global Marketing Analytics Software Market Size Growth Rate by End User (US$ Million), 2019 VS 2023 VS 2030
Table 1. SMEs Major Manufacturers
Table 2. Large Enterprises Major Manufacturers
Table 3. Global Marketing Analytics Software Market Size Growth Rate by Vertical Industry (US$ Million), 2019 VS 2023 VS 2030
Table 4. Retail & eCommerce Major Manufacturers
Table 5. Banking & Insurance Major Manufacturers
Table 6. Media & Entertaiment Major Manufacturers
Table 7. Travel & Hospitality Major Manufacturers
Table 8. Education Major Manufacturers
Table 9. Others Major Manufacturers
Table 10. Marketing Analytics Software Industry Trends
Table 11. Marketing Analytics Software Industry Drivers
Table 12. Marketing Analytics Software Industry Opportunities and Challenges
Table 13. Marketing Analytics Software Industry Restraints
Table 14. Global Marketing Analytics Software Market Size Growth Rate (CAGR) by Region (US$ Million): 2019 VS 2023 VS 2030
Table 15. Global Marketing Analytics Software Market Size by Region (2019-2024) & (US$ Million)
Table 16. Global Marketing Analytics Software Market Share by Region (2019-2024)
Table 17. Global Marketing Analytics Software Market Size by Region (2025-2030) & (US$ Million)
Table 18. Global Marketing Analytics Software Market Share by Region (2025-2030)
Table 19. Global Marketing Analytics Software Revenue by Players (US$ Million) & (2019-2024)
Table 20. Global Marketing Analytics Software Revenue Market Share by Players (2019-2024)
Table 21. Global Marketing Analytics Software Key Players Ranking, 2022 VS 2023 VS 2024
Table 22. Global Marketing Analytics Software Key Players Headquarters & Area Served
Table 23. Global Marketing Analytics Software Players, Product Type & Application
Table 24. Global Marketing Analytics Software Players Commercialization Time
Table 25. Global Players Market Concentration Ratio (CR5 and HHI)
Table 26. Global Marketing Analytics Software by Players Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue of 2023)
Table 27. Global Marketing Analytics Software Revenue by End User 2019 VS 2023 VS 2030 (US$ Million)
Table 28. Global Marketing Analytics Software Revenue by End User (2019-2024) & (US$ Million)
Table 29. Global Marketing Analytics Software Revenue by End User (2025-2030) & (US$ Million)
Table 30. Global Marketing Analytics Software Revenue Market Share by End User (2019-2024) & (US$ Million)
Table 31. Global Marketing Analytics Software Revenue Market Share by End User (2025-2030) & (US$ Million)
Table 32. Global Marketing Analytics Software Revenue by Vertical Industry 2019 VS 2023 VS 2030 (US$ Million)
Table 33. Global Marketing Analytics Software Revenue by Vertical Industry (2019-2024) & (US$ Million)
Table 34. Global Marketing Analytics Software Revenue by Vertical Industry (2025-2030) & (US$ Million)
Table 35. Global Marketing Analytics Software Revenue Market Share by Vertical Industry (2019-2024) & (US$ Million)
Table 36. Global Marketing Analytics Software Revenue Market Share by Vertical Industry (2025-2030) & (US$ Million)
Table 37. HubSpot Company Information
Table 38. HubSpot Business Overview
Table 39. HubSpot Marketing Analytics Software Revenue and Gross Margin (US$ Million) & (2019-2024)
Table 40. HubSpot Marketing Analytics Software Product Portfolio
Table 41. HubSpot Recent Development
Table 42. Semrush Company Information
Table 43. Semrush Business Overview
Table 44. Semrush Marketing Analytics Software Revenue and Gross Margin (US$ Million) & (2019-2024)
Table 45. Semrush Marketing Analytics Software Product Portfolio
Table 46. Semrush Recent Development
Table 47. Looker Data Sciences (Google) Company Information
Table 48. Looker Data Sciences (Google) Business Overview
Table 49. Looker Data Sciences (Google) Marketing Analytics Software Revenue and Gross Margin (US$ Million) & (2019-2024)
Table 50. Looker Data Sciences (Google) Marketing Analytics Software Product Portfolio
Table 51. Looker Data Sciences (Google) Recent Development
Table 52. Insider. Company Information
Table 53. Insider. Business Overview
Table 54. Insider. Marketing Analytics Software Revenue and Gross Margin (US$ Million) & (2019-2024)
Table 55. Insider. Marketing Analytics Software Product Portfolio
Table 56. Insider. Recent Development
Table 57. LeadsRx Company Information
Table 58. LeadsRx Business Overview
Table 59. LeadsRx Marketing Analytics Software Revenue and Gross Margin (US$ Million) & (2019-2024)
Table 60. LeadsRx Marketing Analytics Software Product Portfolio
Table 61. LeadsRx Recent Development
Table 62. SharpSpring Company Information
Table 63. SharpSpring Business Overview
Table 64. SharpSpring Marketing Analytics Software Revenue and Gross Margin (US$ Million) & (2019-2024)
Table 65. SharpSpring Marketing Analytics Software Product Portfolio
Table 66. SharpSpring Recent Development
Table 67. OWOX BI Company Information
Table 68. OWOX BI Business Overview
Table 69. OWOX BI Marketing Analytics Software Revenue and Gross Margin (US$ Million) & (2019-2024)
Table 70. OWOX BI Marketing Analytics Software Product Portfolio
Table 71. OWOX BI Recent Development
Table 72. Whatagraph BV Company Information
Table 73. Whatagraph BV Business Overview
Table 74. Whatagraph BV Marketing Analytics Software Revenue and Gross Margin (US$ Million) & (2019-2024)
Table 75. Whatagraph BV Marketing Analytics Software Product Portfolio
Table 76. Whatagraph BV Recent Development
Table 77. Pathmatics (Sensor Tower) Company Information
Table 78. Pathmatics (Sensor Tower) Business Overview
Table 79. Pathmatics (Sensor Tower) Marketing Analytics Software Revenue and Gross Margin (US$ Million) & (2019-2024)
Table 80. Pathmatics (Sensor Tower) Marketing Analytics Software Product Portfolio
Table 81. Pathmatics (Sensor Tower) Recent Development
Table 82. MoEngage Company Information
Table 83. MoEngage Business Overview
Table 84. MoEngage Marketing Analytics Software Revenue and Gross Margin (US$ Million) & (2019-2024)
Table 85. MoEngage Marketing Analytics Software Product Portfolio
Table 86. MoEngage Recent Development
Table 87. Emarsys (SAP) Company Information
Table 88. Emarsys (SAP) Business Overview
Table 89. Emarsys (SAP) Marketing Analytics Software Sales (K Units), Revenue (US$ Million), Price (US$/Unit) and Gross Margin (2019-2024)
Table 90. Emarsys (SAP) Marketing Analytics Software Product Portfolio
Table 91. Emarsys (SAP) Recent Development
Table 92. SALESmanago Company Information
Table 93. SALESmanago Business Overview
Table 94. SALESmanago Marketing Analytics Software Sales (K Units), Revenue (US$ Million), Price (US$/Unit) and Gross Margin (2019-2024)
Table 95. SALESmanago Marketing Analytics Software Product Portfolio
Table 96. SALESmanago Recent Development
Table 97. CleverTap Company Information
Table 98. CleverTap Business Overview
Table 99. CleverTap Marketing Analytics Software Sales (K Units), Revenue (US$ Million), Price (US$/Unit) and Gross Margin (2019-2024)
Table 100. CleverTap Marketing Analytics Software Product Portfolio
Table 101. CleverTap Recent Development
Table 102. Act-On Software Company Information
Table 103. Act-On Software Business Overview
Table 104. Act-On Software Marketing Analytics Software Sales (K Units), Revenue (US$ Million), Price (US$/Unit) and Gross Margin (2019-2024)
Table 105. Act-On Software Marketing Analytics Software Product Portfolio
Table 106. Act-On Software Recent Development
Table 107. TapClicks Company Information
Table 108. TapClicks Business Overview
Table 109. TapClicks Marketing Analytics Software Sales (K Units), Revenue (US$ Million), Price (US$/Unit) and Gross Margin (2019-2024)
Table 110. TapClicks Marketing Analytics Software Product Portfolio
Table 111. TapClicks Recent Development
Table 112. Ometria Company Information
Table 113. Ometria Business Overview
Table 114. Ometria Marketing Analytics Software Sales (K Units), Revenue (US$ Million), Price (US$/Unit) and Gross Margin (2019-2024)
Table 115. Ometria Marketing Analytics Software Product Portfolio
Table 116. Ometria Recent Development
Table 117. Adverity Company Information
Table 118. Adverity Business Overview
Table 119. Adverity Marketing Analytics Software Sales (K Units), Revenue (US$ Million), Price (US$/Unit) and Gross Margin (2019-2024)
Table 120. Adverity Marketing Analytics Software Product Portfolio
Table 121. Adverity Recent Development
Table 122. Optimove Company Information
Table 123. Optimove Business Overview
Table 124. Optimove Marketing Analytics Software Sales (K Units), Revenue (US$ Million), Price (US$/Unit) and Gross Margin (2019-2024)
Table 125. Optimove Marketing Analytics Software Product Portfolio
Table 126. Optimove Recent Development
Table 127. Funnel Company Information
Table 128. Funnel Business Overview
Table 129. Funnel Marketing Analytics Software Sales (K Units), Revenue (US$ Million), Price (US$/Unit) and Gross Margin (2019-2024)
Table 130. Funnel Marketing Analytics Software Product Portfolio
Table 131. Funnel Recent Development
Table 132. North America Marketing Analytics Software Revenue by End User (2019-2024) & (US$ Million)
Table 133. North America Marketing Analytics Software Revenue by Vertical Industry (2019-2024) & (US$ Million)
Table 134. North America Marketing Analytics Software Revenue by Country (2019 VS 2023 VS 2030) & (US$ Million)
Table 135. North America Marketing Analytics Software Revenue by Country (2019-2024) & (US$ Million)
Table 136. North America Marketing Analytics Software Revenue by Country (2025-2030) & (US$ Million)
Table 137. Europe Marketing Analytics Software Revenue by End User (2019-2024) & (US$ Million)
Table 138. Europe Marketing Analytics Software Revenue by Vertical Industry (2019-2024) & (US$ Million)
Table 139. Europe Marketing Analytics Software Revenue by Country (2019 VS 2023 VS 2030) & (US$ Million)
Table 140. Europe Marketing Analytics Software Revenue by Country (2019-2024) & (US$ Million)
Table 141. Europe Marketing Analytics Software Revenue by Country (2025-2030) & (US$ Million)
Table 142. China Marketing Analytics Software Revenue by End User (2019-2024) & (US$ Million)
Table 143. China Marketing Analytics Software Revenue by Vertical Industry (2019-2024) & (US$ Million)
Table 144. Asia Marketing Analytics Software Revenue by End User (2019-2024) & (US$ Million)
Table 145. Asia Marketing Analytics Software Revenue by Vertical Industry (2019-2024) & (US$ Million)
Table 146. Asia Marketing Analytics Software Revenue by Country (2019 VS 2023 VS 2030) & (US$ Million)
Table 147. Asia Marketing Analytics Software Revenue by Country (2019-2024) & (US$ Million)
Table 148. Asia Marketing Analytics Software Revenue by Country (2025-2030) & (US$ Million)
Table 149. MEALA Marketing Analytics Software Revenue by End User (2019-2024) & (US$ Million)
Table 150. MEALA Marketing Analytics Software Revenue by Vertical Industry (2019-2024) & (US$ Million)
Table 151. MEALA Marketing Analytics Software Revenue by Country (2019 VS 2023 VS 2030) & (US$ Million)
Table 152. MEALA Marketing Analytics Software Revenue by Country (2019-2024) & (US$ Million)
Table 153. MEALA Marketing Analytics Software Revenue by Country (2025-2030) & (US$ Million)
Table 154. Research Programs/Design for This Report
Table 155. Authors List of This Report
Table 156. Secondary Sources
Table 157. Primary Sources
List of Figures
Figure 1. Marketing Analytics Software Product Picture
Figure 2. Global Marketing Analytics Software Market Size Growth Rate by End User (US$ Million), 2019 VS 2023 VS 2030
Figure 3. Global Marketing Analytics Software Market Size Share 2019 VS 2023 VS 2030
Figure 4. SMEs Picture
Figure 5. Large Enterprises Picture
Figure 6. Global Marketing Analytics Software Market Size Growth Rate by Vertical Industry (US$ Million), 2019 VS 2023 VS 2030
Figure 7. Global Marketing Analytics Software Market Size Share 2019 VS 2023 VS 2030
Figure 8. Retail & eCommerce Picture
Figure 9. Banking & Insurance Picture
Figure 10. Media & Entertaiment Picture
Figure 11. Travel & Hospitality Picture
Figure 12. Education Picture
Figure 13. Others Picture
Figure 14. Global Marketing Analytics Software Market Size (US$ Million) & (2019-2030)
Figure 15. Global Marketing Analytics Software Market Size, (US$ Million), 2019 VS 2023 VS 2030
Figure 16. Global Marketing Analytics Software Market Share by Region: 2019 VS 2023 VS 2030
Figure 17. Global Marketing Analytics Software Players Revenue Share Top 10 and Top 5 in 2023
Figure 18. Players Type (Tier 1, Tier 2, and Tier 3): 2019 VS 2023
Figure 19. Global Marketing Analytics Software Revenue by End User (2019 VS 2023 VS 2030) & (US$ Million)
Figure 20. Global Marketing Analytics Software Revenue Market Share 2019 VS 2023 VS 2030
Figure 21. Global Marketing Analytics Software Revenue Market Share by End User (2019-2030)
Figure 22. Global Marketing Analytics Software Revenue by Vertical Industry (2019 VS 2023 VS 2030) & (US$ Million)
Figure 23. Global Marketing Analytics Software Revenue Market Share by Vertical Industry (2019 VS 2023 VS 2030)
Figure 24. Global Marketing Analytics Software Revenue Market Share by Vertical Industry (2019-2030)
Figure 25. North America Marketing Analytics Software Revenue YoY Growth (2019-2030) & (US$ Million)
Figure 26. North America Marketing Analytics Software Revenue by Type (2025-2030) & (US$ Million)
Figure 27. North America Marketing Analytics Software Revenue Share by Type (2019-2030)
Figure 28. North America Marketing Analytics Software Revenue by Application (2025-2030) & (US$ Million)
Figure 29. North America Marketing Analytics Software Revenue Share by Application (2019-2030)
Figure 30. North America Marketing Analytics Software Revenue Share by Country (2019-2030)
Figure 31. United States Marketing Analytics Software Revenue YoY Growth (US$ Million) & (2019-2030)
Figure 32. Canada Marketing Analytics Software Revenue YoY Growth (US$ Million) & (2019-2030)
Figure 33. Europe Marketing Analytics Software Revenue YoY Growth (2019-2030) & (US$ Million)
Figure 34. Europe Marketing Analytics Software Revenue by Type (2025-2030) & (US$ Million)
Figure 35. Europe Marketing Analytics Software Revenue Share by Type (2019-2030)
Figure 36. Europe Marketing Analytics Software Revenue by Application (2025-2030) & (US$ Million)
Figure 37. Europe Marketing Analytics Software Revenue Share by Application (2019-2030)
Figure 38. Europe Marketing Analytics Software Revenue Share by Country (2019-2030)
Figure 39. Germany Marketing Analytics Software Revenue YoY Growth (US$ Million) & (2019-2030)
Figure 40. France Marketing Analytics Software Revenue YoY Growth (US$ Million) & (2019-2030)
Figure 41. U.K. Marketing Analytics Software Revenue YoY Growth (US$ Million) & (2019-2030)
Figure 42. Italy Marketing Analytics Software Revenue YoY Growth (US$ Million) & (2019-2030)
Figure 43. Russia Marketing Analytics Software Revenue YoY Growth (US$ Million) & (2019-2030)
Figure 44. Nordic Countries Marketing Analytics Software Revenue YoY Growth (US$ Million) & (2019-2030)
Figure 45. China Marketing Analytics Software Revenue YoY Growth (2019-2030) & (US$ Million)
Figure 46. China Marketing Analytics Software Revenue by Type (2025-2030) & (US$ Million)
Figure 47. China Marketing Analytics Software Revenue Share by Type (2019-2030)
Figure 48. China Marketing Analytics Software Revenue by Application (2025-2030) & (US$ Million)
Figure 49. China Marketing Analytics Software Revenue Share by Application (2019-2030)
Figure 50. Asia Marketing Analytics Software Revenue YoY Growth (2019-2030) & (US$ Million)
Figure 51. Asia Marketing Analytics Software Revenue by Type (2025-2030) & (US$ Million)
Figure 52. Asia Marketing Analytics Software Revenue Share by Type (2019-2030)
Figure 53. Asia Marketing Analytics Software Revenue by Application (2025-2030) & (US$ Million)
Figure 54. Asia Marketing Analytics Software Revenue Share by Application (2019-2030)
Figure 55. Asia Marketing Analytics Software Revenue Share by Country (2019-2030)
Figure 56. Japan Marketing Analytics Software Revenue YoY Growth (US$ Million) & (2019-2030)
Figure 57. South Korea Marketing Analytics Software Revenue YoY Growth (US$ Million) & (2019-2030)
Figure 58. India Marketing Analytics Software Revenue YoY Growth (US$ Million) & (2019-2030)
Figure 59. Australia Marketing Analytics Software Revenue YoY Growth (US$ Million) & (2019-2030)
Figure 60. China Taiwan Marketing Analytics Software Revenue YoY Growth (US$ Million) & (2019-2030)
Figure 61. Southeast Asia Marketing Analytics Software Revenue YoY Growth (US$ Million) & (2019-2030)
Figure 62. MEALA Marketing Analytics Software Revenue YoY Growth (2019-2030) & (US$ Million)
Figure 63. MEALA Marketing Analytics Software Revenue by Type (2025-2030) & (US$ Million)
Figure 64. MEALA Marketing Analytics Software Revenue Share by Type (2019-2030)
Figure 65. MEALA Marketing Analytics Software Revenue by Application (2025-2030) & (US$ Million)
Figure 66. MEALA Marketing Analytics Software Revenue Share by Application (2019-2030)
Figure 67. MEALA Marketing Analytics Software Revenue Share by Country (2019-2030)
Figure 68. Mexico Marketing Analytics Software Revenue YoY Growth (US$ Million) & (2019-2030)
Figure 69. South Korea Marketing Analytics Software Revenue YoY Growth (US$ Million) & (2019-2030)
Figure 70. Brazil Marketing Analytics Software Revenue YoY Growth (US$ Million) & (2019-2030)
Figure 71. Israel Marketing Analytics Software Revenue YoY Growth (US$ Million) & (2019-2030)
Figure 72. Argentina Marketing Analytics Software Revenue YoY Growth (US$ Million) & (2019-2030)
Figure 73. Colombia Marketing Analytics Software Revenue YoY Growth (US$ Million) & (2019-2030)
Figure 74. Turkey Marketing Analytics Software Revenue YoY Growth (US$ Million) & (2019-2030)
Figure 75. Saudi Arabia Marketing Analytics Software Revenue YoY Growth (US$ Million) & (2019-2030)
Figure 76. UAE Marketing Analytics Software Revenue YoY Growth (US$ Million) & (2019-2030)
Figure 77. Years Considered
Figure 78. Research Process
Figure 79. Key Executives Interviewed
