Acoustic Vehicle Alerting System (AVAS) Industry Research Report 2026

Acoustic Vehicle Alerting System (AVAS) consists of control unit, power management system, integrated amplifier, transceiver and so on. Among them, the control unit is the main value link of the AVAS system, and the automotive MCU constitutes the core of the control unit.AVAS collects signals such as speed and gear through the automotive bus, senses the state of the vehicle, and processes different acoustic signal algorithms by the MCU chip or the DSP processor, and ultimately sends out the warning sounds corresponding to different speeds in order to alert other road users such as pedestrians.

As a sound generating device, AVAS needs to have a variety of tones and volumes to correspond to different scenarios (e.g., different speeds, different sound backgrounds, etc.), so how to design sound synthesis, detect environmental dynamics, and realize the warning effect of different sound effects have become a major upgrading trend of AVAS, so as to provide a better guarantee for the safety of other road users. Taking Mercedes-Benz as an example, the sound of its AVAS differs in the US, EU, Japan and China. In addition, Mercedes-Benz has stipulated in the design that the stationary vehicle needs to emit sound immediately when the gears are engaged, and the volume needs to be gradually enhanced during the subsequent starting process until the vehicle reaches 30km/h before stopping the sound, which has become one of the differentiation directions of Mercedes-Benz's new energy vehicles.

In the AVAS market, the purchase decision is rarely about “adding a speaker”; it is about delivering compliant, repeatable exterior warning sound behavior on electrified platforms with minimal integration friction and validation risk. In 2025 the Acoustic Vehicle Alerting System (AVAS) market delivered about $339 million; it is expected to reach around $383 million in 2026 and approach roughly $905 million by the end of 2032, with the market projected to grow at a CAGR of approximately 15% from 2026 to 2032. For OEMs and Tier-1s, AVAS sits at the intersection of regulatory compliance, vehicle E/E architecture, and brand-facing acoustic tuning, which is why the category is increasingly treated as a system program rather than a standalone component.

From an engineering and delivery standpoint, modern AVAS is best understood as a controller and drive chain plus an exterior acoustic output path, bundled with calibration content and verification artifacts. Programs typically revolve around interface consolidation, diagnostics and software version control, durability in harsh underhood environments, and predictable acoustic performance at low speeds without creating new NVH or packaging penalties. As platforms standardize, the “real cost” of AVAS is measured in integration cycles, test iterations, and change-control overhead as much as in the nominal hardware bill.

This is why the most decision-relevant segmentation is the system form factor. In 2026, integrated AVAS accounts for about $284 million versus roughly $98 million for split AVAS, putting integrated solutions at close to three quarters of the market. Integrated architectures tend to shorten integration loops and make validation, diagnostics, and software release alignment easier across multi-platform deployments; split architectures are more common when OEMs are reusing legacy amplification or speaker assets, but they are structurally disadvantaged as software governance and platform consistency become harder requirements.

Regionally, the 2026 revenue structure is anchored by markets where electrified volumes and regulatory enforcement translate most directly into AVAS take-rate. China is around $196 million in 2026, Europe about $102 million, and North America about $56 million, with the remaining regions collectively in the high-$20 million range. The scale story is also visible in units: shipments are roughly 44 million units in 2025 and are expected to exceed 56 million units in 2026, indicating that unit growth is outpacing value growth and pushing procurement toward cost normalization and lifecycle-quality discipline rather than one-off compliance sourcing.

On the supply side, the ecosystem combines platform-scale Tier-1 integrators and a long tail of regional specialists. Representative suppliers include Aptiv, Hella GmbH & Co. KGaA, Denso, Harman, Brigade Electronics, Sonavox, Continental AG, Hyundai Mobis, Alps Electric, BESTAR, Tianjin Bodun Electronics, Gemmy Electronics, and Qufu TEMB Automotive Electric. For 2026, the market is expected to remain meaningfully concentrated, with the top five suppliers collectively around the half-of-revenue range and a clear leader in the low-20% share band, while smaller suppliers stay relevant through localized responsiveness and cost positioning on specific platforms. By the end of 2032, growth remains structurally tied to electrified production and regulatory rigidity, but the competitive edge increasingly shifts to system-level integration, software maintenance and OTA consistency, and controllable acoustic differentiation at scale.

This report quantifies the global Acoustic Vehicle Alerting System (AVAS) market in revenue (US$ million) and, where applicable, sales volume (k units), using 2025 as the base year and providing annual historical and forecast data for 2021–2032.

It standardizes definitions of types and applications, harmonizes vendor attribution, and presents comparable time series by company, type, application, and region/country, including indicative price bands (US$/k units) and concentration ratios (CR5/CR10).

The outputs are intended to support strategy development, budgeting, and performance benchmarking for manufacturers, new entrants, channel partners, and investors; the report also reviews technology shifts and notable product introductions relevant to Acoustic Vehicle Alerting System (AVAS).

This section profiles leading manufacturers, combining 2021–2025 results with a 2026–2032 outlook. It reports revenue, market share, price bands, product and application mix, regional and channel mix, and key developments (M&A, capacity additions, certifications). It also provides global revenue, average price, and—where applicable—sales volume by manufacturer, and calculates CR5/CR10 and rank changes to support comparative benchmarking.

Acoustic Vehicle Alerting System (AVAS) Market by Company

Aptiv

Hella GmbH & Co. KGaA

Denso

Harman

Brigade Electronics

Sonavox

Continental AG

Hyundai Mobis

Alps Electric

BESTAR

Tianjin Bodun Electronics

Gemmy Electronics

Qufu TEMB Automotive Electric

Split AVAS

Integrated AVAS

BEV

PHEV

North America

United States

Canada

Mexico

Europe

Germany

France

U.K.

Italy

Russia

Spain

Netherlands

Switzerland

Sweden

Poland

Asia-Pacific

China

Japan

South Korea

India

Australia

Taiwan

Southeast Asia

South America

Brazil

Argentina

Chile

Colombia

Middle East & Africa

Egypt

South Africa

Israel

Türkiye

GCC Countries

High-impact rendering factors and drivers have been studied in this report to aid the readers to understand the general development. Moreover, the report includes restraints and challenges that may act as stumbling blocks on the way of the players. This will assist the users to be attentive and make informed decisions related to business. Specialists have also laid their focus on the upcoming business prospects.

1. This report will help the readers to understand the competition within the industries and strategies for the competitive environment to enhance the potential profit. The report also focuses on the competitive landscape of the global Acoustic Vehicle Alerting System (AVAS) market, and introduces in detail the market share, industry ranking, competitor ecosystem, market performance, new product development, operation situation, expansion, and acquisition. etc. of the main players, which helps the readers to identify the main competitors and deeply understand the competition pattern of the market.

2. This report will help stakeholders to understand the global industry status and trends of Acoustic Vehicle Alerting System (AVAS) and provides them with information on key market drivers, restraints, challenges, and opportunities.

3. This report will help stakeholders to understand competitors better and gain more insights to strengthen their position in their businesses. The competitive landscape section includes the market share and rank (in volume and value), competitor ecosystem, new product development, expansion, and acquisition.

4. This report stays updated with novel technology integration, features, and the latest developments in the market

5. This report helps stakeholders to gain insights into which regions to target globally

6. This report helps stakeholders to gain insights into the end-user perception concerning the adoption of Acoustic Vehicle Alerting System (AVAS).

7. This report helps stakeholders to identify some of the key players in the market and understand their valuable contribution.

Chapter 1: Research objectives, research methods, data sources, data cross-validation;

Chapter 2: Introduces the report scope of the report, executive summary of different market segments (by region, product type, application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.

Chapter 3: Detailed analysis of Acoustic Vehicle Alerting System (AVAS) manufacturers competitive landscape, price, production and value market share, latest development plan, merger, and acquisition information, etc.

Chapter 4: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product production/output, value, price, gross margin, product introduction, recent development, etc.

Chapter 5: Production/output, value of Acoustic Vehicle Alerting System (AVAS) by region/country. It provides a quantitative analysis of the market size and development potential of each region in the next six years.

Chapter 6: Consumption of Acoustic Vehicle Alerting System (AVAS) in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and production of each country in the world.

Chapter 7: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.

Chapter 8: Provides the analysis of various market segments by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.

Chapter 9: Analysis of industrial chain, including the upstream and downstream of the industry.

Chapter 10: Introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.

Chapter 11: The main points and conclusions of the report.