APO Research: Global AVAS Market Poised to Reach $679.18 Million by 2030 with Strong Growth from Leading Manufacturers

Acoustic Vehicle Alerting System (AVAS) consists of a control unit, a power management system, an integrated amplifier, a transceiver, etc. Among them, the control unit is the main value link of the AVAS system, and the automotive MCU constitutes the core of the control unit. AVAS collects signals such as vehicle speed and gear position through the vehicle bus, senses the vehicle status, and processes different acoustic signal algorithms by a single-chip microcomputer chip or a DSP processor, and finally issues warning sounds corresponding to different vehicle speeds to remind pedestrians and other road users.

As a sound-generating device, AVAS needs to have a variety of tones and volumes corresponding to different scenes (such as different speeds, different sound backgrounds, etc.). Therefore, how to design sound synthesis, detect environmental dynamics, and achieve warning effects with different sound effects has become a major upgrade trend of AVAS, so as to provide better protection for the safety of other road users. Taking Mercedes-Benz as an example, the sound of its AVAS is different in the United States, the European Union, Japan and China. In addition, Mercedes-Benz stipulates in its design that a stationary vehicle needs to make a sound immediately when the gear is engaged, and the volume needs to be gradually increased during the subsequent starting process until the vehicle reaches 30 kilometers per hour before stopping the sound. This has become one of the differentiation directions of Mercedes-Benz's new energy vehicles.

According to APO Research’s research and statistics：

• From 2019 to 2024, the global sales volume of automotive sound systems saw significant growth. In 2019, the total sales were 5,343.13 K units, which grew to 28,593.84 K units in 2023, at a Compound Annual Growth Rate (CAGR) of 52.10%. By 2030, the total sales are projected to reach 134,427.89 K units, representing a continued strong growth trajectory at a CAGR of 25.17% from 2024 to 2030.
• Global revenue from AVAS has also demonstrated a strong upward trend. The total revenue was USD 63.41 million in 2019 and increased to USD 252.76 million in 2023, with a CAGR of 41.30%. The market is projected to reach USD 679.18 million by 2030, continuing to expand at a CAGR of 15.20% from 2024 to 2030.

Competitive Landscape：

• Aptiv consistently leads the market in sales volume, with a notable increase from 735.89 K units in 2019 to 4,059.94 K units in 2024. Aptiv's growth reflects the growing demand for advanced automotive sound systems, likely driven by technological innovations and the rise of electric vehicles (EVs).
• Hella GmbH & Co. KGaA follows Aptiv in terms of sales, increasing from 559.07 K units in 2019 to 2,749.56 K units in 2024, demonstrating strong market penetration.
• Denso also shows steady growth in sales, maintaining a competitive position in the market with a sales volume of 1,560.73 K units in 2024, compared to 1,148.85 K units in 2019.

The major global manufacturers in the Acoustic Vehicle Alerting System (AVAS) market include Aptiv, Hella GmbH & Co. KGaA, Denso, Harman, Brigade Electronics, Sonavox, Continental AG, Hyundai Mobis, and Alps Electric. In 2023, the top three vendors accounted for approximately 54.72% of the revenue.

Over the past six years, all companies have shown varying sales growth and profitability levels. While some companies experienced consistent growth, others displayed fluctuating performance. Despite these differences, all companies have maintained relatively stable gross margins, indicating effective cost management practices. The overall trend suggests a positive outlook for the global Acoustic Vehicle Alerting System (AVAS) market, with companies adapting to market dynamics and maintaining profitability amidst changing conditions.